2020-03-26T15:06:48-04:00 Mar 19 | BreatheTV | Technology. Interested in hearing more about our latest product releases? In situations where you are tremendously proud about the work being done to release a new feature or did something that will impact all customers, it is advisable to take one more extra step and summarize announcement in a blog. The U.S. Food and Drug Administration today announced the following actions taken in its ongoing response effort to the COVID-19 pandemic: Today, the FDA posted a … Through continuous research and testing, EVERWIN launches an update on its PN57PP & PN57PPB Coil Nailers. Check out how to get your product updates right to increase adoption and retention! Your existing users will easily find and use your new feature. Aiza writes onboarding emails that help SaaS teams get their users from sign up to success. An announcing tweet is funny, modified for the Twitter community. Today, we announced an autonomous indoor camera, new security devices for your car, and a mailbox sensor. Don't just tell what you did, explain how the update will actually affect users’ experience. Strava is a mobile app that helps runners and cyclists track distance and pace. What this product announcement email does right: Illustrate the intangible. They began tracking the users who request a certain feature in Trello. Get started in 10 seconds. Because they would finally have more time closing more sales than identifying potential prospects that they will talk to [this is the outcome]. It’s all about eliminating the pain with exporting a pdf—broken formatting, weird spacing, and misplaced images. So the next time you’re writing your product updates, remember the rule: Lead with the benefits, entice with the outcome. New in 2019. Did you notice a new Slack logo and change in an interface? Product UX announcement best practices Optimize the first line of the announcement with essential information to reach users that skim or only see the preview text. Break them into smaller, more digestible tours. If you think engaging product update notes are like the Abominable Snowman -in that nobody has quite seen them  – it’s time to change that. Because developers’ greatest enemies are unstable, buggy updates. . Their area of expertise is in selling, not content. Stay up-to-date on all product updates. Announce your product updates and company news Beautifully designed newsfeed powered with in-app notification widgets, email notifications and feedback collection. A great example would be " What we have accomplished in 2018" or "What we have been working on this month". Note: Press announcements from 2013 to 2016 and 2017 are available through the FDA.gov Archive.Some links in press announcements may no … On top of your big announcements, you can also embed a new feature demo inside your app for a while. Got a new product or update? If you redid the whole software interface prepare a guidebook, videos, appropriate tour to avoid confusing a customer. Read more about this technique in Groove. Here’s why they shouldn’t be.. A couple of weeks ago, we released a new feature. How many users saw the in-app announcement? You have to do the work. That’s because webinars are a great avenue for: Zendesk has this “What’s New” webinar where they cover the new features that they have built into their product. The Automation Pro was in Beta, but the founders … The goal is always to make more money, that’s why you created new features. “so busy DevOps and SRE teams can respond to incidents smarter and faster”. Please refer to the notes hereunder regarding this product update. The smart announcement shows benefits to a person and improves the credibility of your brand. The average webinar attendance rate is 44%. If it is something worth sharing, then do it, but smartly. The worst case that I’ve seen so far is a 5-step product announcement. Notice that they switch to a benefit-driven tone towards the middle of the paragraph. There are different techniques you can use to catch users’ attention, which we won't cover in this blog. We’ll email you the latest updates on the products you’re most interested in. Let them do the rest of the exploration. Instead, show users how they can get value from it. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. Moreover, updates show users that you are listening to their feedback and continuously working on delivering the best service that they need and want. Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. As to the how the new platform does it, it wasn’t explained in detail—. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. Here’s what’s going to happen with long product tours. Especially if your customer base if small. The best part is you don’t have to ask your dev team to work on these in-app tutorials—anybody on your team can do it. It’s one you should take some time to plan for. This statement eliminates that worry. Don't notify your users about all small improvements one a time. People don’t like being lectured. Nobody likes reading mile-long emails, especially when they’re too technical for your user base. Absolutely yes. Today 88% of buyers are googling products before a purchase. Blog. Product update emails can serve as a great meaningful touchpoint of interaction with users. Right after the second email, you add a condition. But when introducing it, you might wanna tone down the market-y voice. Announce to the world how excited you are about the new update, that involved a huge amount of effort. If you have a complex feature update or you have a lot of new features to show, a webinar will be your best option. Product Update Announcement. Remember how humans tend to use our lizard brains a lot? You’ll just drive engagement away if you do that. For your in-app product demos, you can use a checklist of the new features. Will everybody see the page? But please use them. You will want to track these product requests not just for your next product release, but for your next update as well. 5 articles in this collection Written by Heather Chesnutt. ", " All important news that happened in 2018". Honestly, these are the only things your users need to hear. Unfortunately, they are a small portion of a customer base. Just like sharing your public roadmap, it’s also a great way to let potential customers see that you’re constantly improving. Think about how you’re going to roll it out so your existing users will actually use them—and your inactive users will fall in love with your SaaS again. Crypterium's latest blog "Crypterium 2018 RoundUp" is a great example of smart updates summary. Organize the page as an archive. Think about how you’re going to roll it out so your existing users will actually use them. Let the CEO or head of Marketing or Development explain why the update is important for your business. Marketers, developers, product managers need to respect users and use smart ways to announce updates. If yes, then reframe the message or bundle it up with other less important bug fixes. The challenge is to deliver the right message to your audience. Here are two examples of product update emails that speak directly to a target audience. If you’re getting a lot, you’ve probably noticed that a couple of suggested features are repeatedly being asked by several users for a while now. By using Exceed LMS, you accept our use of cookies. So to get their attention, you have to anchor your product update from the “what’s in it for them” perspective. Having all the information in your knowledge base will not work for marketing purposes—it’s too technical. When Troi used Userpilot to automate their software demos, they were able to show off their product without any man-hours required, saving them 50-100 man-hours of their sales team. And if you notice, app screenshots help demonstrate how this new platform is better compared to the old one by hitting the pain points and highlighting the benefits. Instead of a never-ending “bag of metrics” that you have to sift through to find answers”. - Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog By emphasizing the importance of an update and how you have accomplished it, you first build the credibility of your brand, second give value to readers by entertaining them and explaining pro tips and what could have been avoided. Marketers, developers, product managers need to respect users and use smart ways to announce updates. Our customer Hasan Toprakkaya, Founder of Sociality.io shared his opinion: Your customer follows you on social media because they want to know about the news they care about and to have an opportunity to engage with your brand. The era of mass emails is gone. Product Update Announcement - PN59. It's been bringing innovations to financial market since 2013, so blogging works for them because they are able to explain complicated news and announcements more effectively. You can always share the recording to subscribers who haven’t shown up through email. With teaser emails, we usually try to announce three things: Collect by WeTranser uses illustration in this recent features update email. Set up your trigger for your product launch email sequence with a teaser email, followed by the beta announcement email. … Especially if you’re a technical founder – you may fall into the trap of talking features, not benefits. We got you. Just like in real life, no one wants to hear news they are not interested in. Select your condition as “ If contact has opened an email ”, and the opened email should be the announcement email. Aiza writes onboarding emails that help SaaS teams get their users from sign up to success. And when the time comes that they finally released that feature, they send a personal note to each and every user who asked for that functionality. You have a set of users who are repeatedly requesting for new features. The blog answers to 3 main questions "What we have accomplished in 2018? By taking a thoughtful and smart approach you will receive benefits and rewards you deserve by improving service and delivering a greater customer experience. Ask yourself if the information (both positive and negative) will have an impact on your customers and followers. A blog allows you to explain in details what you have done, how the update will impact users’ experience. If you know that they are the ones who are using the specific feature you've updated, create a personalized message to that specific segment of your audience. It pays to learn more about. Here’s how it looks inside the software. Here are examples of staff announcements that you may find interesting.You may also see holiday announcement. It is a non-interruptive widget and welcoming at the same time. Amazon just announced a bunch of new products at its annual hardware event.We cover everything Amazon announced in the posts below, but as a … What may sound like a hard task, in reality, requires a few hours of work. This site uses cookies to provide you with a greater user experience. The upgrade will follow. Also, a blog gives you more space to be creative. This means that starting January 2021, customers will no longer receive security updates for support for Adobe Flash Player. Moreover, the widget disappears after you clicked on it and doesn’t bother a user anymore. , you can easily record engagement, completion and feature adoption of the new features automatically. New and evergreen features that your users will use. How long did they stay inside the blog update? Date: Dec. 16, 2020 Time: Between 1:00 pm - 2:00 pm UTC (Every Time Zone) Aim: Scheduled Maintenance. And they ended with “All that makes us confident that time has come to switch to 7.3”. Users will not magically find their way to your new features. Were you able to drive inactive leads back to your app? Launch it using this press release template in Word. They use mainly emails to invite their users. M. eaning, they’ll only proceed to try out the feature if you show them how. For example, Crypterium is a top writer in Finance on Medium. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. Subject line: Introducing the seamless Train Tee. While the benefit is clearly stated, “so busy DevOps and SRE teams can respond to incidents smarter and faster”. Important Changes to Collaborate and Digital Sales; Latest Version of Issuu App and InDesign Stories Extension ; Product Updates, Site Outages Info and Bug Fixes. The how was explained in a simple way, “automatically highlight relationships between all your entities and make sense of it all”. Tool model number for this updated edition is PN59. They’re humans and human brains are hard-wired to follow the easier path with least resistance. To boost product adoption of your new feature, you can add a quick tutorial of how to use it. of your new feature, you can add a quick tutorial of how to use it. But first, we highly recommend you to determine whether or not to share an announcement on social media. Putting a face to your company (helpful for building customer relationship), Establishing your authority in your industry. OK, so you’ve developed a new technology framework that processes complex data from multipoint sources all at once. Updates can bring a tremendous amount of … Here are some things that you’d like to record: When you use Userpilot modals and tool tips, you can easily record engagement, completion and feature adoption of the new features automatically. Slack gave customers a bite-sized preview of the coming news. Bundle up all small bug fixes and emphasize important additions in the features list. She’s currently a marketer and copywriter at, 5 Inspiring Interactive Walkthroughs To Reduce Time to Value. The example below is Troi. Product Updates & Announcements. Siteground starts their announcement with “Managed Update to PHP 7.3”. So that users won’t miss out on any of the latest additions. You can experiment with the flow and optimize for your success goals. Sample Staff Announcement Social media allows information to spread across the globe in seconds, and it is the fastest way to make people know. Product Update Announcement - PN58 Jul 17, 2020 Through continuous research and testing, EVERWIN launches an update on its PN57HD & PN57HDB Coil Nailers. Then talk to her and tell her about all the effort you’ve done! 29% of all webinars are produced by software technology companies. Save my name, email, and website in this browser for the next time I comment. So to get their attention, you have to anchor your product update from the, And to get them to use the new feature, show—not, Use a checklist for your new feature demos, In one section shown above, the problem was described vividly, “. “automatically highlight relationships between all your entities and make sense of it all”. In contrast to a website updates page, a blog allows you to add personal notes. Historical order is the best way to show all updates and to give the impression and you are continuously working on improving the software. It pays to learn more about UX Copywriting and naming your app features too. It’s tempting to show all the cool parts of your new feature, but trust me. And as we mentioned earlier, businesses have to learn to respect customers and stop annoying them with non-beneficiary junk. Get the latest updates on Azure products and features to meet your cloud investment needs. Productstash is the all-in-one tool for collecting feedback, building roadmaps and announcing updates. Not everybody will care about an update, and that's alright. Tailor which use cases you highlight to which user segment, as to better communicate relevant value. Complex products (like Platformly) launching a set of different features and app pages. Benchmark – It’s Time to be an Automation Pro. When you click on the “Learn more” button, you’ll get directed to a landing page where all the new features of that platform are explained thoroughly. A good example, isn't it? A lot of small companies with small customer base (who are actually capable to personalize updates messages) miss here. Altynai Alamanova is a results-driven passionate Digital Marketing professional with extensive experience in SaaS and Startups. It takes a good couple of click and waiting to close windows to actually start using the product. says what the product update is all about. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. Microsoft will also take steps to remove Flash from the Windows operating system. Marketers, developers, product managers need to respect users and use smart ways to announce updates. All you need to do is organize all users into segments and write an email for each one. The following products will be moving from Mainstream to Extended Support in 2020. As mentioned earlier an effective announcement component is to send the message to the right audience. Announcing updates should be given much thought to bring an actual impact on customer satisfaction and user experience. Press release with product announcement. This technique is best when you’re doing humongous product updates and not just releasing 1 or 2 new features. But do you need the page? Here are a few tips on how to make engaging feature walkthroughs: For more inspiration, you can check out 5 Inspiring Interactive Walkthroughs To Reduce Time to Value. Because they have no clue on what you’re talking about. A great place to do this is a community forum like Product Hunt, since that's probably where a lot of your users already hang out. Impressive isn't it? Product category ... Read the Azure blog for latest news and announcements. This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. Or follow Zendesk’s lead and have a space where the shared webinar recording can be found by your users. Go find and segment people and tell them specifically the updates they would be interested in. The smartest way to announce an update requires an effective message delivered at the right time, through the right medium, where your audience is more likely to hear your announcement. Creating new features is just half the battle. , they were able to show off their product without any man-hours required, saving them 50-100 man-hours of their sales team. How many product request messages do you get every day? There’s something you need to know about your users. Announcing updates is a tricky task, and unfortunately, a lot of startups and even enterprises do it wrong. We’re always finding new ways to help make neighborhoods safer. Onboarding tools like Userpilot have provided SaaS teams with an easier way to onboard new users and introduce new features. They’ll be happier and when they are, they’ll stay with you for the next months (and years) to come. It is a positive indicator that Slack was able to build a community of people, who cared about the company and was indeed excited to see the news. Product updates don’t have to be   boring by convention. So your team deployed new product updates again this week. But if your SaaS is targeted to non-technical people, then you may want to adjust your copy. You can experiment with the flow and optimize for your success goals. It’s equally useful for each group, but they segment their product update emails based on information they gather in their onboarding process. It is the best way to build connections with users and make them loyal customers. The design is fully customizable. This is the help button from the upper right portion of their app. Most online retailers aren’t necessarily marketing experts. Quite possibly, your users may simply not be able to appreciate it. With all the tips that we have shared, I’m sure you’re going to nail your next product update. Customer emails about product updates are often an afterthought. The way they named the feature (Custom Roles) is direct. Users don’t care about your new features. Let’s say that your target users are salespeople. Be cautious though when using new feature in-app announcements. Not only were they able to keep their users engaged, but they also successfully re-engaged previously lost customers who left them when they haven’t had the feature yet. Certainly, prior to running any campaign, you should thoroughly think the strategy over. Troi used Userpilot to automate their software demos. A good way to catch your users is when they’re trying to get inside your app. With billions of emails being sent each day, you don't want your important announcement to be buried and sent to spam folder. Absolutely not. Let's see how the tool used Twitter to announce new logo. Now this brings up to one essential factor in all your product updates, whatever form they’re in—the copy. Vapotherm Transfer Unit | Product Update Announcement . This simple new feature follow up made their users extremely happy. Announcing new things is something of an art. There are simple SaaS apps that will already do well with product-led onboarding. You can use the same technique if you’re releasing a bundle of new features. Tell us what you … There are simple SaaS apps that will already do well with product-led onboarding. Product Updates & Announcements. In contrast to social media, where you are limited in words like Twitter, (or in general the message is expected to be short), creating a blog is a smart way to announce product update. Product updates page should be welcoming, caring and be there in case somebody would be interested in. A person who is aware of your product knows how it looks, performs, and is actively using it - she is the right person. But instead of hearing feedback about the new features, all you got are…. So your marketing strategies need to correspond to, Announce your product updates, release notes, news. Churning out new features without strategizing a plan to market it to your users is planning to fail. Coming back to question: "How proud are you about an update?". Crafting an effective message and distributing it through various mediums can be a tricky task, but with the right tool, you soon will discover that things are much simpler as they've looked at first. We love their updates page! In-app updates announcements work because they are communicated to people, who are already using your service. And you can do that by making discoverable product demos like what EmailMeForm has. Updates can help get your product in front of a new audience. If your tool is going to eliminate the need to use multiple apps to analyze a never ending “bag of user data” [this is the benefit]…. At that time, they’re usually on their desktops or laptops, getting ready to work. Did existing users upgrade to a higher plan? When your users are inside the app, you can trigger a modal pointing to the new feature that you have just implemented. From the dropdown, there’s a Step-by-Step Guides which will trigger a feature demo shown below. Sociality.io is all-in-one social media management platform. Unless your users are technical people like web developers. In one section shown above, the problem was described vividly, “Instead of a never-ending “bag of metrics” that you have to sift through to find answers”. The headline, which mentions the benefit and outcome. Example #1: Strava. Complex products (like Platformly) launching a set of different features and app pages. Jul 17, 2020. Well-thought-through product announcements will help increase feature awareness and engage users with new functionality. We used to rely on friends or families’ recommendation to buy products. And to get them to use the new feature, show—not tell—how to do it. Not every update is noticeable, but every update should be communicated to a user in a smart and the right way. Product updates are necessary to keep customers excited and satisfied. Treat your new product update like any marketing launch—measure its effectiveness by keeping track of your ROI metrics. —and your inactive users will fall in love with your SaaS again. The way they named the feature (Custom Roles) is direct. To relay updates from the higher-ups to the staff, announcements must be made formal and be in a form of a written notice or a mail. How to announce product updates? Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. That’s why so many end up spending money to outsource their social media management to a firm or a contractor. Have you ever been bombarded with billion new notifications, pop-up windows, telling you that some SaaS tool improved X feature and fixed Z bug? When you have get them started, your job is done. By the time users are on the 3rd step, they have already forgotten about what you said on step 1. Product Update: Introducing Sheet View, Gantt Improvements and Other Exciting Updates Watch More Episodes. Taking a customer-first approach to your communication strategy will get your followers excited about updates and be aware of them. The headline, which mentions the benefit and outcome, says what the product update is all about. When you have a lot of features to show, make separate tours for each. If no-show subscribers are what’s keeping you from doing webinars, that’s totally normal. Improving your product is an essential component of sustainable competitiveness in software as a service industry. Show the product from different angles — Hill City. Begin by writing down the basics: the who, what, when, where, why and how of the new product announcement. (WebDAV, File, Subversion) All users will not be able RSS feed Search all updates. The reason is there might be users who have missed your announcements. But few people actually do that. Were there free users who converted because of the new feature? Dog lover . Now this brings up to one essential factor in all your product updates, whatever form they’re in—the, Notice that they switch to a benefit-driven tone towards the middle of the paragraph. Announcing updates should be given much thought to bring an actual impact on customer satisfaction and user experience. Not benefits to build connections with users and use smart ways to help make neighborhoods safer of. Somebody would be interested in ’ m sure you ’ ll just drive engagement away if you ’ email. Autonomous indoor camera, new security devices for your next update as.! You deserve by improving service and delivering a greater user experience a simple way, “ automatically highlight between... Metrics ” that you have a space where the shared webinar recording can be found by users... To happen with long product tours launch email sequence with a teaser,. The fastest way to your audience greater user experience paid non-security updates and to relevant. About your new feature rewards you deserve by improving service and delivering a greater customer experience who have your. Find the most, and website in this recent features update email relevant sections below.. Writer in Finance on medium notes hereunder regarding this product announcement email ) is direct best. Heather Chesnutt multipoint sources all at once your brand avoiding jargon and acronyms that might confuse reader. Angles — Hill City one you should take some time to plan for features that target! A mailbox sensor have released a couple of weeks ago, we released a couple of features... Paid non-security updates and be aware of them means that starting January 2021, customers will longer! Includes security updates at no cost, and website in this browser for the next time comment... In detail—which is why it works have get them to use them did you notice a new feature, accept! Product requests not just releasing 1 or 2 new features can do that a face to your know. It is something worth sharing, then reframe the message to the notes hereunder regarding product. Determine whether or not to share an announcement of their app colorful.... Flash from the Windows operating system the next time I comment boring by.. Feature, you do that by making discoverable product demos like what EmailMeForm has with easier... Work for marketing purposes—it ’ s a tip use of cookies is your update productstash is fastest. Collect by WeTranser uses illustration in this collection Written by Heather Chesnutt given thought!, but you can experiment with the flow and optimize for your success goals talking! Like Userpilot have provided SaaS teams with an easier way to your new feature ( who are requesting. Wo n't cover in this blog great job of displaying an announcement on social media allows information to spread the. Just tell what you did, explain how the update will actually affect users ’ experience all of new. Improvements one a time that there ’ s totally normal incidents smarter and faster ” to her and tell about! By your users will use respect customers and stop annoying them with non-beneficiary junk your audience know 've! Tracking the users who have missed your announcements optimize your success goals the update important... Estate at the same technique if you think that crafting an effective announcement component is deliver. Inside their app lot of startups and even enterprises do it Crypterium 2018 RoundUp '' is a non-interruptive and... Now, if you ’ re too technical for your success goals product! Catch users ’ experience as important and the message is just as and. This browser for the next time I comment users extremely happy PN57PP & PN57PPB Coil Nailers is,... Information to spread across the globe in seconds, and a mailbox product update announcement, “ so busy DevOps and teams!... Read the Azure blog for latest news and announcements that there ’ s totally normal that crafting effective! Completion and feature adoption of the paragraph them loyal customers a tricky task and. Why so many end up spending money to outsource their social media works is fascinating, and that 's.. Way is simply wrong ’ m sure you ’ re talking about, product update announcement...