On March 11, the NBA suspended its entire season after a player tested positive for COVID-19. The original commercial, which aired in 1999 featured a group of friends "watching the game, having a Bud" and greeting each other by sticking out their tongues and yelling "whassup" … The PSA begins with Wade placing a video call to Bosh. The ad, titled “Whassup?,” debuted on Monday Night Football in December 1999 and aired during Super Bowl XXXIV in 2000. The ad features former NBA stars Chris Bosh and Dwyane Wade, WNBA star Candace Parker and DJ D-Nice all greeting one another on a Zoom-like video chat. Today's marketing moment was chosen by Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide. The phrase itself is a slurred version of the phrase "What's up? The ad campaign was run worldwide and became a pop culture phenomenon. Whassup? Last spring, the beer brand debuted an ad that came out just before Father's Day and paid tribute to stepfathers who often get overlooked on the holiday. The year was 1999. Plus interview with the film's creator, Chuck Stone III (Drumline, Uncle Drew). Features providing insights into the marketing industries. After airing on Monday Night Football back in 1999, Anheuser-Busch Budweiser’s “Whassup” ad campaign exploded as a pop culture catchphrase. he asks. It may not have been one of the funniest, but it left an impression on viewers for years to come. Take a fresh approach to raising your profile with potential clients. Simple, infectious, and hilarious, it originated as a short film before DDB got Stone and friends to remake it as a commercial. Whassup? Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. How Budweiser’s ‘Whassup?’ ushered in the era of viral ads Check out the commercial below: Whassup Again In a world with so much smart technology, there are still people […] Providing great companies with the recognition they deserve. Funniest Commercials: Budweiser, 'Whassup?' The commercial is so iconic that Pepsi re-created it as an homage of sorts decades later. I’ve always believed that one sure sign of a great idea is if it gets into popular culture. The next day, Major League Baseball announced it was suspending spring training and delaying the start of its season. Now, Budweiser was compelled to bring back the commercial for today’s times as the country comes to grips with uncertain periods of isolation. Earlier this month, Wimbledon was called off for the first time since World War II. The ad campaign was run worldwide and became a pop culture catchphrase. The original "whassup" commercial ran during a Monday Night Football game in December of 1999, and has been repeatedly used as a pop culture … This article is about: United States, Marketing Moments, Budweiser, Advertising, Marketing, Food & Drink. Video By Staff Writer-31 March 2016 20:48pm. All-star basketball players may just catch you off guard with this timely PSA. became one of the fewest pop culture phenomenons to be heavily parodied both online and in mainstream. was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. Budweiser's 1999 "Wassup" ad started the trend that lasted years of people greeting each other "Wasssssuuuuuppp." A second Budweiser commercial, also featuring Wade and Union, is set to premiere later this month. “Whassup” became a global phenomenon, popular even in countries where Bud isn’t sold. ‘‘Whassup True’’ originally aired with little fanfare on sports programming in December 1999. “Whassup” helped make Budweiser a hipper, cooler brand. Four friends, “watchin’ the game, havin’ a Bud” cut across all cultural barriers to become one of the most popular and memorable campaigns ever. Who remembers the famous Budweiser “Whassup” commercial? campaign first aired during Monday Night Football and quickly became a pop culture catchphrase. With this PSA, Budweiser says it's trying to do more than just sell beer. (1999) 5 Best wassup commercials Launched in 1999, Budweiser's Whassup? See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book. The guys became celebrities in their own right. Budweiser - Whassup? It was based on the short film True by Charles Stone III in which a group of African-American men phone each other while watching sport, with the dialogue centre around yells of “whassup?. Then a message appears on the screen: "Checking in, that's whassup," says the ad, along with a number for the Salvation Army (844-458-HOPE) that people can call if they need to talk to someone. Yesterday. Explore the latest, and greatest, creative work from around the globe. Creating compelling content your customers will love. Ross tried bringing it back during an episode of Friends. Commercial channel ITV turns 60 on Tuesday 22nd September ... (1999) Just watching the game, having a Bud. The original ‘wassup’ ad rose to pop culture prominence in 1999, creating a widely-used catchphrase that manifested itself in different corners of culture and achieved industry-wide acclaim. It might have later become over-quoted by David Brent and his bantersaurus ilk but the American lager’s original campaign had laidback, goofy slacker charm in spades. Budweiser Wassup - 1999 This commercial was so popular, the comedy, Scary Movie, parodied this fun catchphrase. The first spot aired during Monday Night Football on December 20, 1999. Ayesha Curry talks about new magazine and life with Steph Curry under quarantine, an ad that made us smile and also tear up a bit, Budweiser’s Father’s Day ad honoring stepfathers is making people cry. Helping publishers increase engagement, improve monetization and drive new audiences. ". Remember the original "wassup" commercial that debuted during Monday Night Football back in 1999? After a rousing round of "whassups," Wade's voice takes on a more serious tone. The first spot aired on December 20, 1999… The first spot aired during Monday Night Football, December 20, 1999. The phenomenon was parodied in Scary Movie. Ah, 1999. The retooled campaign, from agencies David in Miami and MullenLowe, is meant to “introduce a new generation to the unforgettable catchphrase ‘Whassup,'” according to a spokeswoman. The new spot, released Thursday, puts a twist on the iconic ad by encouraging people to check in on their friends and loved ones just to see "whassup" during this unusual time of isolation. At the time, not only were we saying it, but everyone was saying it. Budweiser just released a new version of its classic "whassup" commercial that's not only funny, but also serves as a genuinely touching public service announcement in the time of coronavirus. The original commercial, which aired in 1999 featured a group of friends "watching the game, having a Bud" and greeting each other by sticking out their tongues and yelling "whassup" through the phone. Back in 1999, that phrase was all the craze! to literally anyone who called it. The 60-second commercial was a hit with the 21- to 27-yearold demographic, but for the 2000 Super Bowl Anheuser-Busch chose the shorter and less risky ‘‘Girlfriend,’’ in which one of the ‘‘Whassup? Months after the commercial aired, it was pretty much impossible to escape the beer maker's new tagline-greeting. We have the whole thing right here, plus the new commercial! Well, it's back in a new form and was kicked off on Twitter in a hilarious exchange between Burger King and Budweiser! Watch Super Bowl classic commercial: Budweiser “Wassup” Video Online, on GlobalNews.ca. Budweiser has re-released its iconic 'Whassup' commercial over 20 years after it debuted — and this time, it has a quarantine twist. 8. It was a wild ride. For a while, “Whassup” was everywhere. © Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Below, find out why Budweiser's 'Wassup' campaign is his favorite marketing moment. The inspirational commercial showed real employees at the plant switch from canning beer to canning water, ... Wassup (1999) Bud Bowl I (1989) Dog Sitter (2011) Referee (2003) 1999: Budweiser airs its ‘Wassup’ commercial in 1999. This corruption of "what's up?" "For real, though, what's up with everybody?" Search 2,345 jobs in marketing, advertising, creative and media. “In times like these, something as simple as a hello, or in this case ‘whassup,’ means a lot," Monica Rustgi, Budweiser's vice president of marketing said in a press release. All rights reserved. ?” was a thing? Holding events to support, inform, challenge and advise. The year Lou Bega ruled the charts, and every dude in America picked up his cordless dorm room phone to say, "Whassssssssup?!" Parodies showed up on the Internet, on TV shows and in movies. The video had already developed a reputation in the independent film scene when a copy made its way to Vinny Warren, the associate creative director on … Classic advertisements. The Latest news for the marketing & media industries. Wade asks after his friend answers. "Whassup with you?" Union asks the group. The phrase itself is a cor 1:01 '75 Chevy Monza 2+2. “We both remembered the original ‘whassup’ ads and love the idea of bringing them back as a genuine PSA to connect with each other. "Just re-watching some games, having a Bud," says Bosh, referring to the fact that right now sports fans can only watch repeats of old games since all major and minor league sporting events have been canceled to help curb the spread of the coronavirus. We encourage everyone to take a moment out from their day to check-in, and I look forward to connecting with people across the country while having a Bud and re-watching a game soon.”. It is all of our household smart electronic devices saying “Whassup” now. It won countless advertising awards, including a Cannes Grand Prix, and entered the pantheon of iconic American ads — becoming arguably one of the most well known Super Bowl commercials in history. IE 11 is not supported. This is the version that includes the pizza delivery guy trying to buzz in to the building at the end, lol. ... 1999, and ran through 2002. For an optimal experience visit our site on another browser. (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. This original first spot of Stone’s Wassup commercial for Budweiser premiered during Monday Night Football, December, 1999. Origin. was an ad campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. 21 years later… It’s back, but way different. So this is where the wassup in Scary Movie came from. It never gets old, 'TRUE'. And just last year Burger King and Budweiser partnered up to create a new version of the Wassup commercial. Budweiser ads. “Wassup Again” (Budweiser) — Like a lot people back in 1999, I found the Budweiser “Wassup?” ads pretty humorous. Sep 7, 2013 - Explore Marilyn Petitjean's board "Bud Commercials", followed by 507 people on Pinterest. This Budweiser classic aired in the 1999 Super Bowl and spawned a series of “Wassup” ads. The Force, Volkswagen (2011) See more ideas about budweiser commercial, budweiser, budweiser clydesdales. This isn't the first time Budweiser has come out with an ad that made us smile and also tear up a bit. Remember when “WASSSSSSSSSSSSSSSSUUUUUUUUUUUP?!?! Whassup? The original Whassup ad aired between 1999 and 2002, ushering in a wave of viral ad hits. I was lucky enough to be part one that did, the “Whassup” campaign for Budweiser. To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. "You guys staying safe?" It was one of the first campaigns to go viral. In the ad, the catchphrase is contagious: One man sits on a couch then receives a phone call. Wade’s wife, actress Gabrielle Union, then appears before they all begin a chorus of “whassup!”—just like the original ad that first aired in 1999 and became a pop-culture force. The phrase even became a short-lived pop culture phenomenon. Talk show hosts and DJs used it in their routines. August Busch IV of Anheuser Busch said: “In our lifetimes, we’ll never see so much value created from a single idea.”. This ad may go down as being one of the most annoying, but it definitely is one of the most memorable and started a whole fad. The short film that inspired the classic Whazzup ?! … Next, the friends are joined by Parker and D-Nice before Gabrielle Union, Wade's wife, takes a break from "kid duty" to hop on the call with her husband. favorite marketing moments from the past 120 years. Burger King and Budweiser are teaming up for a new take on the old 'Whassup' commercial that first aired way back in 1999. "Our hope is that by getting people to check in, we can play a small part in bringing the world closer together during these trying times.”, “My wife and I wanted to partner with Budweiser because we believe the message is crucial,” said Wade. The Bud "Wassup" commercial was actually first broadcasted on December 20, 1999. Improve monetization and drive new audiences on Pinterest Chuck Stone III ( Drumline, Uncle Drew ) of ads... Was an ad that made us smile and also tear up a bit the whole thing right,. Movie, parodied this fun catchphrase new commercial campaigns to go viral industries! 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